Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towards left-brain, transactional advertising, which is designed for short attention spans. However, research suggests that right-brain advertising, which appeals to emotions, and is more effective at driving long-term brand performance, is still important for marketing success. Today, Jon discusses the ad science of the right versus left-brain.  Show Notes

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