Turning Privacy Pop-Ups Into Real Profits with CMPs

"Gaming publishers are a long oft-overlooked opportunity for brand advertisers." This week on the PocketGamer.biz Podcast, Todd Rose, Senior Vice President of Global Business Development and Addressability at InMobi Advertising, explains how the right approach to Consent Management Platforms (CMPs) can transform compliance into real revenue—for both gaming and non-gaming advertisers. Backed by InMobi’s latest data, Todd reveals that even with minimal CMP customization, publishers can achieve a 70% opt-in rate, driving significant improvements in ad performance and revenue.

Our hosts, Peggy Anne Salz and Brian Baglow, sit down with Todd and Paul Le Bas, Chief Revenue Officer at 52 Entertainment, to explore how CMPs help publishers and advertisers strike a balance between personalization, privacy, and monetization. They dive into why consent signals boost ad rates, how to fine-tune opt-in flows, and what brands need to know before hitting ‘start’ on their CMP strategy.

CHAPTER TIMESTAMPS

00:00 - Intro

02:33 - Opt-out stats

11:18 - How to get players to opt-in

16:11 - How CMPs helps publishers

22:08 - What Paul wishes he knew

24:09 - Steps to improve opt-in rates

30:30 - First-party data retargeting successes

31:48 - One tip for implementing CMPs

33:35 - Favourite games Q&A