Coffee & Compete #58 - 5 Things I Learned About Battlecards | Ben Ronald, Klue
Adam is joined by Klue Content Producer Ben Ronald to talk about our recently released Competitive Battlecards Video Series. Ben was the project manager for the video series and spent hours talking to experts about what it takes to build a great battlecard. In this episode, Ben walks us through his five biggest learnings, including why less is more, how structure is everything, and why you need to be telling a story and not just making a point.
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Key Moments
(02:20) Why build a battlecards course in the first place?
(05:10) Learning number one: Tell a story, don't make a point
(07:03) Learning number two: More is not better
(09:37) Learning number three: Internal intel the best intel
(13:03) Learning number four: Keep your battlecards up to date
(16:11) Learning number five: Structure is everything
Host: Adam McQueen
Producer/Audio Editing: Ben Ronald
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.