The Biggest Threat to Microgyms (and How to Deal With It)

What's hurting your gym or fitness business the most? Not doing regular Goal Review Sessions with clients.

First and foremost, goal reviews provide an opportunity to strengthen your relationship with each client just by talking one on one. You can also check in on progress. If you ask the right questions, you'll find out if your training plan is producing results or if it needs to be adjusted to bring success. In some cases, clients will want to upgrade to more valuable services.

While goal reviews provide an opportunity to audit your gym programming and help your clients reach their goals sooner, they also allow you to remind clients of all the progress they've already made. Some won't realize how far they've come, and reminding them will measurably improve your retention.

How often should you do goal reviews at your gym, PT studio or affiliate? At minimum, you should do them every 90 days. If you do, your average revenue per member and length of engagement will improve.

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0:33 - Retention stats in gyms

1:24 - What are "goal reviews"?

4:35 - How goal reviews increase value to the client

6:13 - Saving relationships with goal reviews

9:12 - How often should you do goal reviews with gym clients?