Using the 'Splinter' Strategy to Sell More Memberships

Memberships can be challenging products to sell, as often they're made up of so many different things that it's hard to get specific in your marketing.

One way to counteract that is with the "Splinter" strategy.

This is where you take one piece of content from your membership and you make it available to buy as a standalone product. But you market it in such a way that makes joining your membership a preferable option to purchasing just that one thing.

In this episode I dig deeper into how the "Splinter" strategy works for memberships and talk about how you can start testing it within your own business.

Episode Summary:

• Why one of the best things about memberships also makes them challenging to sell
• What the 'splinter' strategy is and how it applies to membership websites
• How 'anchoring' is used to make joining your membership a total no-brainer
• Simple ways to test and validate whether the splinter strategy will work for you