Business of Tech: Daily 10-Minute IT Services Insights

AI for MSPs: Overcoming Trust Issues and Embracing Personalized Solutions

Dec 10, 2025

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AI adoption among business leaders is facing significant skepticism, as a recent survey by Workato and Harvard Business Review revealed that only 6% of over 600 tech leaders expressed full confidence in AI agents managing essential processes. Despite this lack of trust, 86% of respondents indicated plans to invest more in AI technology over the next two years. Key challenges hindering widespread adoption include cybersecurity concerns, data quality issues, and the readiness of business processes for automation. This situation highlights a critical gap between the desire for AI integration and the actual trust in its capabilities.

Further research published in the journal Science indicates that chatbots can significantly influence users' beliefs and opinions, raising governance concerns. The study, which involved nearly 77,000 adults in the UK, found that the persuasiveness of chatbots is influenced more by their post-training modifications and the density of information provided than by the size of the model. Additionally, an experiment by SAP revealed a bias against AI in consulting, where consultants rated AI-generated work lower than that produced by junior interns, despite both outputs being equally accurate. This suggests that psychological factors, rather than technical limitations, are a primary barrier to AI acceptance.

The episode also discusses the introduction of a new location tracking feature in Microsoft Teams, which aims to facilitate collaboration in hybrid work environments but raises privacy concerns. A survey indicated that one-third of companies are using monitoring software, which can negatively impact employee morale. Furthermore, Coalition, a cybersecurity insurer, has begun offering coverage for incidents involving deepfakes, reflecting a shift in the risk landscape as synthetic media becomes more prevalent in cybercrime.

For Managed Service Providers (MSPs) and IT service leaders, these developments underscore the importance of focusing on trust, governance, and process design rather than merely implementing AI tools. As younger leaders demand personalized AI solutions, MSPs must adapt to this shift by enhancing their documentation and identifying predictable workflows suitable for automation. The evolving landscape of AI and cybersecurity risks necessitates that MSPs position themselves as trusted advisors, guiding clients through the complexities of technology adoption and risk management.

Four things to know today

00:00 New Research Reveals AI’s Trust Gap: Low Confidence, High Influence, Professional Bias, and Rising Expectations From Younger Leaders

05:53 Teams’ New Location Tracking Highlights Tension Between Hybrid Coordination and Workplace Surveillance Risks

07:57 Deepfake Coverage Enters Cyber Insurance as Insurers Signal Rising Human-Trust Risk for SMBs and MSPs

10:17 iFixit’s FixBot Highlights the Coming Divide Between Organized MSPs and Those Unready for AI-Driven Support

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