Terra API Podcast - Stay Fit, Stay Connected AllTrails CPO: Ivan Selin
Apr 2, 2025
Ivan Selin, Chief Product Officer of AllTrails, previously crafted innovative products at Apple, Airbnb, and Uber. He shares fascinating insights on integrating technology with outdoor adventures and creating user-centric experiences. Ivan discusses balancing long-term goals with immediate planning while enhancing community engagement through user-generated content. He also highlights the role of AI in outdoor experiences and reflects on future hiking trends, emphasizing the connection between humanity and nature empowered by technology.
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Favorite Place
- Ivan Selin's favorite outdoor area is Lake Tahoe, particularly South Lake Tahoe.
- He fondly remembers his first visit during the shoulder season, the stunning views, and the winding mountain roads.
Product Philosophies
- Companies like Apple and Airbnb prioritize focused roadmaps and a shared vision.
- Others, like Uber and Facebook, emphasize data, experimentation, and rapid iteration.
Building Beloved Products
- Focus on building products that users love and will recommend.
- Monetization and brand recognition become easier when users love your core product.