Terra API Podcast - Stay Fit, Stay Connected cover image

AllTrails CPO: Ivan Selin

Terra API Podcast - Stay Fit, Stay Connected

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Strategic Vision: Balancing Long-Term Goals with Immediate Planning

This chapter explores the intricacies of strategic planning in a mature company, highlighting the need to balance long-term and short-term objectives. It presents a three-phase strategy focused on product enhancement, user experience improvement, and brand expansion, while emphasizing the importance of continuous evaluation and adaptation.

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