Marketing Against The Grain How To Sell Big Ideas.
Dec 15, 2022
Discover the secrets to pitching big ideas effectively. The hosts dive into how to frame problems as opportunities while maintaining clear communication. They share personal processes for building self-confidence and adapting to feedback. Balancing optimism with honesty is key to engaging your audience, alongside the importance of collaboration. Enjoy anecdotes filled with humor and insights on transforming teams through unity and constructive critique.
AI Snips
Chapters
Transcript
Episode notes
The Death March Presentation
- Kieran Flanagan presented a product strategy update after six months of work on HubSpot's PLG motion.
- The presentation focused on problems, which demoralized the founders and executives, leading to it being dubbed the "death march."
Focus on Solutions
- Frame problems as opportunities, and offer clear solutions.
- Simplify complex issues and avoid overwhelming your audience with details.
Know Your Audience
- Understand your audience's priorities and tailor your pitch accordingly.
- Seek feedback from diverse perspectives, especially those who might disagree.