What You MUST Know About Marketing To Grow Your Business (w/ $400M CMO Mike Wilson)

What do you need to know about marketing as your business grows?

Mike Wilson may be the only person to ever go from electrician to Chief Marketing Officer of a company doing over $400M in home services.

Today, he leads marketing for Any Hour Group—managing 27 locations and 23 brands in electrical, plumbing, and HVAC.

But his path wasn’t easy.

-Fired during the Great Recession -Rebuilt his career through door-to-door sales (and built a team underneath him) -Returned to Any Hour to lead marketing at scale

Now, Mike knows exactly what it takes to market and grow companies at every level—from $3M local shops to $100M+ giants.

In this episode of The $100 Million Mindset with Todd Liles, you’ll learn:

-The marketing strategies that actually work as you grow -How to adjust your marketing at each stage of business growth -Why customer experience is the ultimate marketing tool -How to balance paid ads, brand, and word of mouth -The systems and leadership principles that keep growth sustainable

If you’ve ever asked, “What marketing do I need as I grow my business?” — this episode with Mike Wilson gives you the playbook.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset