Choosing Between Agent Growth and Brand Building

A key discussion revolves around whether to focus on expanding the brand to attract customers directly or to concentrate on recruiting and training more agents. The recommendation leans towards the latter option, as this approach allows for greater leverage in growing the business. By building a robust team of agents who can effectively acquire and manage client relationships, the business can scale more efficiently. This strategy involves defining a clear value proposition for potential agents so they see the benefits of joining the organization.