JCPenney CEO Marc Rosen Talks Retail Outlook

Marc Rosen, the CEO of JCPenney, shares insights into the retail landscape and the evolving US consumer. He discusses JCPenney's new pricing strategy aimed at supporting middle-class families, highlighting recent successes in sales and customer engagement. The conversation delves into the company's optimistic holiday outlook amid economic challenges. Rosen also addresses how JCPenney is navigating competitive retail pressures by focusing on value-added products and enhancing customer experiences, along with plans for seasonal staffing to improve service during the holiday rush.