Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine learning. In part 2 of our conversation, we're going to talk about how to turn your data-driven customer segments into actual customers. Show Notes
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