Eat Blog Talk 627: How to Nail Down Your Brand and Stand Out Online with Katie Trant
In episode 627, Megan chats to Katie Trant about how food bloggers can define, build, and maintain a strong brand identity to stand out in a crowded online space.
Katie Trant is a branding expert, a copywriter, and an OG food blogger. For more than a decade, she has worked at brand consultancies, helping huge global players define their brands. Recently, Katie has launched Foodie Brand Lab, a course and brand consultancy, especially for food bloggers who want to build a brand, refine their brand strategy, and take their business to the next level.
In this episode, you'll learn about the key differences between personal and traditional branding, and practical strategies you can use to develop a cohesive, memorable brand identity that resonates with your target audience.
Key points discussed include:
- Defining your brand is not a one-time task, but an ongoing process: Your brand should evolve over time as your business and audience grow, so be prepared to continuously revisit and refine it.
- Understand the difference between personal and traditional brands: Determine whether your brand should revolve around you as an individual or function more as a traditional business brand.
- Focus on developing a strong, consistent voice and tone: Your writing style and the way you communicate with your audience is a core part of your brand identity.
- Create brand guidelines to maintain consistency: Establish guidelines for visual elements, content style, and brand behavior across all your channels and touchpoints.
- Prioritize functionality and user experience over elaborate branding: Ensure your website is fast, mobile-friendly, and easy to navigate before investing heavily in custom branding.
- Let your brand purpose and values guide your business decisions: Use your brand's core purpose and values to inform the content, products, and services you offer.
- Embrace the iterative nature of branding: Be willing to experiment and make adjustments to your brand as you learn more about your audience and evolving industry trends.
Seek outside perspectives to uncover hidden brand insights: An external branding expert can often identify strengths and opportunities you may have overlooked.
- Understand that your brand lives in the minds of your audience: Your brand is ultimately defined by the emotional perceptions and experiences of the people who interact with it.
$50 discount from the Foodie Brand Lab Course - this link will automatically take $50 off of the price, as will entering the discount code PODCAST.
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