A/B testing is the most critical aspect of cold email campaigns. But 90% of people do it wrong. Why? They’re either testing the wrong things or doing it the wrong way.

We brought on expert email copywriter, Katie Thies, to share the exact process she uses to A/B test for her clients.

Listen and learn the proven frameworks and bulletproof strategies for testing your way to a repeatable and successful campaign.

You'll Learn:

• Why A/B testing is so important
• Where most people go wrong when A/B testing
• Data-backed A/B testing strategies

The Speakers:

Jed Mahrle and Katie Thies

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