Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES == Rename That “Ebook”! 📚 Simple Naming Wins for Marketers <== | BATHROOM Break #59 COLLAB: The Marketing Millennials + Do This, Not That
In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.
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Best Moments:
(01:56) Content names matter more than content itself
(02:41) Ebook vs. guide: “guide” gets more downloads
(03:47) Test names like checklist, playbook, blueprint
(05:27) Sale names: don’t stick with “summer sale”
(06:04) Segment lists—custom names for each group
(06:46) Write 20 headlines before any content
(08:08) People buy the menu name, not the dish
(09:41) Viral salads ruined Jay’s favorite spot
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