S03E04 - Zapier (with Creative Director, Michael Jeter)

1

Introduction

00:00 • 2min

2

Zapier Rebrand - What's Your Responsibility as a Creative Director?

02:08 • 2min

3

Design Systems

04:00 • 2min

4

Design Without Insights Is Really Nothing

05:58 • 2min

5

Zappia Rebranding

07:49 • 3min

6

Zappier - What's Your Brand Story Behind Your Back?

10:47 • 2min

7

How Did the Rebrand Project Kick Off?

12:32 • 4min

8

How Did the Rebound Process Go?

16:31 • 3min

9

Are We Ready to Go to the Big Leap?

19:25 • 2min

10

What Happened Next?

21:06 • 4min

11

Is There a Choice?

25:36 • 2min

12

Zappir - A Platform for Storytelling

27:35 • 3min

13

Typeface - Scale Over Systems?

30:44 • 2min

14

Is the Process for Creating a Vis a Good Idea?

32:30 • 4min

15

How Did You Handle the Emotional Impact of the Rebrand?

36:51 • 5min

16

How to Relaunch Zappio's Homepage

41:57 • 3min

17

Zapier

44:57 • 3min

18

The New Homepage Just Fits Much Better With What I've Heard From You

47:41 • 2min

19

Is There a Connection Between Design and Data?

50:08 • 4min

20

The Storytelling and the Understanding of Math in Graphic Design?

54:04 • 4min

21

The Challenges of Brand Studio at Zapier

58:07 • 6min

22

Zapier - Brand Led?

01:03:55 • 3min

23

Zapier and the Rebranding Process

01:07:10 • 2min