S03E04 - Zapier (with Creative Director, Michael Jeter)
Inside Marketing Design
00:00
Is the Process for Creating a Vis a Good Idea?
The brand guidelines that they had supplied to us, the actual like Figma to file with all the designs and the voice and all of that was already done. It just needed to be replaced with new words or new images or new colors. So we knew like, cool, if we refill this brand guideline with new information, that's what we'll deliver. We went a frame ahead for the process. Each day was kind of like, we're just going to design what we can design, we're going to iterate and push. And at the end of each day, I took everything that we did, I moved forward the stuff that was most interesting, and I kind of wrote about
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