Build a Better Agency Podcast Episode 121: Keep Your Digital Offerings Simple and Repeatable, with Joe Kashurba
Jan 29, 2018
44:18
Joe Kashurba started a freelance web design business when he was in high school and grew it into a digital agency with a world-class team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies.
What you’ll learn about in this episode:- Joe’s agency that started when he was in high school
- Why you’ll never get consistent clients without consistent marketing
- Selling results instead of technology and why prospects respond better to that approach
- How to know whether it’s better to have in-house employees or an outsourced team in any given area in digital
- Evaluating digital partners that offer services that you understand but don’t know how to do
- Using analog marketing tactics when you have time but not money to devote to your marketing
- Why it’s hard to scale when you try to be everything to everyone
- The cost of offering complex services
- How Joe manages his completely virtual team
- The differences between selling products and services
- Clearly defining what you offer in a package to prevent scope creep
- What to do to get caught up on digital trends if you feel you’re really far behind (and how to stay ahead if you’re on top of it)
- Website: joekashurba.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!