The Elite Financial Advisor Podcast With Sten Morgan

71. HTCL True Stories: How HTC LIVE Helped Advisors Charge More

Jul 7, 2023
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ANECDOTE

Initial Resistance to Paid Planning

  • Miles LaRue initially resisted the idea of charging for financial planning.
  • He questioned the value proposition since they already offered planning services for free.
INSIGHT

Framing Client Conversations

  • The How to Charge Live event taught Miles a new way to frame client conversations.
  • It emphasized quantifying the value of financial planning ideas, focusing on potential savings.
ANECDOTE

Significant Increase in Planning Revenue

  • Before the event, Miles had only secured one paid planning engagement in his career for $3,000 over seven years.
  • In six months after attending the event, he helped collect over $140,000 in annual planning fees.
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