Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!

Talking Points

Mission. Vision. Values. Everyone talks about them, but not everyone lives them.
If you have them -
can you recite them?
Does your team know them - by heart?
Are they so much a part of your company that your customers know them?
We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past.
How we developed our core values.
Where are they?
On the wall
Throughout our website, social, and other marketing
On our careers page, interviews, etc
In our onboarding
In our daily conversations
Reviews, Check-ins, Staff Meetings
Shieldys
We live them. They’re in us.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

Can Company Culture Have Anything To Do With Marketing? [E021]