#60 - Hackathons in Sales Enablement with Stephanie Middaugh

Joining me this week is Stephanie Middaugh, who is the founder of Phoenix GTM Consulting. Stephanie also has an incredible track record and career in enablement. She, as she says in the show, was a victim of the layoffs but had been building Phoenix in the background for a while. So she clearly always had the intention and passion to go out on her own, and that's what she did. We talk a little bit about what that's been like, which is a fun way to start this conversation.

The main episode is about Hackathons. Stephanie has been running these Hackathons with the Sales Enablement Squad that she runs with her partner. It is an incredible format for coming together, and it's in person. Participants fly in and get together for an afternoon of workshopping actual problems that these people want to focus on, that will be super useful. No slides, no presentations - this is just stickies, notebooks, pens, papers, and whiteboards, and off you go. And it's been a really good run that they had last year. They're now running six or seven of these next year.

If you want to find out more about those workshops, you'll learn all about them, how they work, and how to set them up. And then we talk about how you can use Hackathons for sales team training or sales enablement. And this was really cool. It definitely came up with a really helpful, cool, six step framework to help you think about how to do this. And this was not prepared, we didn't plan to come up with that, a testament to how much fun it was to have this conversation.

Please, sit back, relax, and enjoy this long-awaited episode with the meme queen, Stephanie Middaugh.

Stephanie Middaugh LinkedIn - https://www.linkedin.com/in/sjmiddaugh/