THEMOVE Is Saudi Arabia Taking Over Pro Cycling? | THEMOVE+
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Jan 10, 2025 The discussion dives into the ambitious plans of Saudi Arabia to reshape professional cycling. The future of Caleb Ewan raises eyebrows, while Remco Evenepoel's recovery becomes a hot topic. Explore the balance between leisure and performance in cycling as teams navigate personal aspirations. Insights on significant investments hint at a challenge to ASO's dominance, and the evolving landscape of race formats aims to captivate more fans. Tune in to unravel the dynamics and rivalries that define the sport.
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One Cycling's Potential Disruption
- One Cycling, backed by Saudi Arabia's PIF, may disrupt pro cycling by investing €300 million.
- This could challenge ASO's dominance, potentially partnering with RCS and Flanders Classics.
One Cycling's Business Model
- One Cycling could standardize operations and TV rights sales for races, similar to Formula One's model.
- Acquiring RCS and Flanders Classics could pressure ASO financially, similar to LIV Golf's strategy with the PGA.
World Tour Race Shake-Up
- The UCI wants to add 14 new World Tour races while reducing the overall number, creating uncertainty for existing races.
- One Cycling might prioritize acquiring existing races and altering race formats for increased spectator appeal and revenue.