Understanding the 'why' behind listeners' choices, the importance of aligning goals, and exploring the different reasons behind audience engagement in podcasting.
Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover.
Written by Tom Webster
Edited by Bryan Barletta
Audio edited by Gavin Gaddis
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.