041: Pay From the Heart Pricing with Mark Silver

Heart of Business founder Mark Silver shares his "pay from the heart" pricing approach, a step beyond "pay what you want" or sliding scale. In working with thousands of heart-centered business owners, he finds that the latter are often done from a place of unconscious money issues, and can lack acknowledgment of the business owner's needs. This method isn't for everyone, but it might be worth experimenting with! Mark also shares the four stages of business development for micro-businesses: Creation, Concentration, Momentum, Independence, and the challenges of moving between the last two.

More About Mark: Mark Silver, M. Div, is a fourth-generation entrepreneur who has run a distribution business, turned around a struggling non-profit magazine, and worked as a paramedic in the San Francisco Bay Area. With the introduction of Sufi-based healing work from the Jaffe Institute (now the University of Spiritual Healing & Sufism), the path forward became clear and Heart of Business was born in 2001. Since founding his company, Mark has been a pioneer in integrating spirituality and business, in a way that is effective and nourishing. As one of his Sufi mentors taught him, "If you are in your practices, you can trust your whims."

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📘 Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot

🔗 Resources Mentioned: Heart of Business, Facebook: Mark Silver, check out his free Heart of Business programs, Tad Hargrave's Marketing for Hippies, Jonathan Fields' The Unfortunate Middle

🎙 Related Episodes: 016: IP Licensing with Lee LeFever, 033: Sparked with Jonathan Fields

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