Fat Mascara Ep. 283: Going High Tech *And* DIY with Naked Beauty’s Brooke DeVard Ozaydinli
Mar 11, 2021
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Beauty Embraces Real Skin
- Brooke observes beauty brands leading by embracing natural skin and imperfections more than traditional print or billboards.
- She highlights the shift to real, diverse skin representation on social media as a future-forward movement.
Leverage Instagram Reels
- Use Instagram Reels for short, snappy video storytelling to quickly communicate brand aesthetics.
- Prioritize brief clips of 15-30 seconds to engage audiences who have limited time.
Spa Massage Influencer Experience
- Brooke was offered a spa massage with an unexpected influencer content requirement, which made her feel uneasy and she declined further offers.
- She values authentic product experiences over forced promotional content and insisted on genuine testing before sharing.