The Power of Reels

Reels is a really amazing tool for just like short-form video storytelling. If you can communicate something easily in 30 seconds, 15 seconds, that's going to be really great. I'm just fascinated to watch how all of the different beauty influencers use it. Like there's just like different trends come up in Reels and it's like one week everybody is doing pop-up bubbles that you point to. And the next is, I don't know, it's just cool to watch how, not just the products and the looks have trends, but the use of the tools does as well.