Doug Thompson, a former Microsoft AI ambassador and expert storyteller, dives into the art of storytelling in the age of AI. He shares insights on how AI can enhance narratives without losing authenticity. Thompson discusses the delicate balance between using AI tools and maintaining a personal touch in storytelling. He highlights the importance of captivating pitches and connections with the audience, emphasizing that great storytelling is crucial for effective communication, especially in sales.
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volunteer_activism ADVICE
Start Where the Audience Lives
Start stories where your audience lives, focusing on their experiences and language.
Relate stories to the audience's life to inform and persuade them about your product's value.
insights INSIGHT
AI as a Co-pilot
AI, like co-pilots, helps humans improve by taking over time-consuming tasks and data analysis.
This aids better decision-making, making AI a valuable tool.
volunteer_activism ADVICE
Use AI as a Starting Point
Use AI tools, like ChatGPT, to overcome writer's block and generate content.
Rewrite and edit the output to ensure it reflects your own voice.
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The ability to tell a captivating story to your customers and/or readers is a crucial skill. Sometimes storytelling can be lost when using AI for content creation. Doug Thompson, former AI ambassador for Microsoft, expert storyteller, and founder of TheDougThompson.com, joins us to discuss how you can tell stories with AI.
Timestamps: [00:01:20] Daily AI news [00:03:35] Intro to Doug Thompson and background [00:06:05] Finding the balance between AI and storytelling [00:10:29] Should we use AI in storytelling? [00:13:30] Doug's experience as an AI ambassador for Microsoft [00:16:30] Microsoft Copilot and the future of work [00:19:30] The challenges of "expensive" AI tools [00:23:30] How to tell a story [00:26:30] The power of storytelling in pitches [00:29:18] The future of storytelling with AI
Topics Covered in This Episode: Topic: The Art of Storytelling with AI - Importance of storytelling in capturing the audience's attention and making a message resonate - Steve Jobs as the best technical storyteller - James Whitaker and Mary Rodriguez as examples of individuals who excel at storytelling - The speaker's best pitches are tailored to specific audiences and environments - Using ChatGPT to assist in crafting effective stories - The importance of editing and adding the speaker's own voice to the content
Topic: Elements of Effective Storytelling - The use of a story arc and the hero's journey - Starting a story where the audience lives, using personalized and relatable experiences and language - Stories should inform and persuade, particularly in the context of marketing products - The focus on imagining a better life with a product, rather than relying on features and benefits
Topic: The Future of Work and Storytelling - The speaker's perspective on the future of work and storytelling, given their experience with technical innovation and understanding of consumer behavior - The influence of AI on the future of work and storytelling
Topic: The Guest's Background and Mission - Doug Thompson's background as a technical sales nerd with experience at Microsoft and Tanium - Doug Thompson's mission to help technical sales nerds and anyone trying to sell or relate to others by teaching them storytelling skills.
Keywords: pitches, personalized message, storytelling, audience connection, Steve Jobs, technical storyteller, capturing attention, relatable stories, personalized stories, per
Everyday AI Podcast – An AI and ChatGPT Podcast 
