

EP 98: The Art of Storytelling - Experience From a Microsoft AI Ambassador
Sep 11, 2023
Doug Thompson, a former Microsoft AI ambassador and expert storyteller, dives into the art of storytelling in the age of AI. He shares insights on how AI can enhance narratives without losing authenticity. Thompson discusses the delicate balance between using AI tools and maintaining a personal touch in storytelling. He highlights the importance of captivating pitches and connections with the audience, emphasizing that great storytelling is crucial for effective communication, especially in sales.
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Start Where the Audience Lives
- Start stories where your audience lives, focusing on their experiences and language.
- Relate stories to the audience's life to inform and persuade them about your product's value.
AI as a Co-pilot
- AI, like co-pilots, helps humans improve by taking over time-consuming tasks and data analysis.
- This aids better decision-making, making AI a valuable tool.
Use AI as a Starting Point
- Use AI tools, like ChatGPT, to overcome writer's block and generate content.
- Rewrite and edit the output to ensure it reflects your own voice.