John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Dane McCarthy, the owner & Founder of The Athletic Clubs–a series of unique training gyms in NYC. His unconventional approach to training drives younger clientele through his doors, so what makes it attractive?

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Show Notes:

(00:00) Introducing Dane McCarthy

(2:10) Creating communities through group fitness

(5:06) What are The Athletic Clubs?

(9:38) Marketing via user-generated content

(12:58) Who do The Athletic Clubs target?

(14:37) What is squad training?

(20:30) What do Gen Z want the most?

(25:28) Managing a full-time job on top of running 3 gyms

(27:43) Funding and growth strategies for a fitness start-up

(32:19) Challenges of running a gym in a basement

(34:02) Marketing and selling squad training to Gen Z

(38:58) The only gym to have a dress code

(41:03) Is this model replicable everywhere?

(43:27) Managing and setting boundaries for squads

(48:46) Using paid ads to find ideal clients

(51:53) What makes The Athletic Clubs cool for Gen Z?

(57:12) Opening a gym during COVID & finding an effective space

(1:01:53) What's next for The Athletic Clubs?

(1:09:06) Do squads compete against each other?

(1:13:01) Where to go if you want to find Dane