CEO Coaching International Podcast Sasha Kelberg: You Are Not Your Business — And That’s How You Scale Faster
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Sep 23, 2025 Sasha Kelberg, a Wharton-trained entrepreneur and coach, shares insights on the importance of separating personal identity from business for effective leadership. He discusses how founders can overcome growth limitations by delegating and stepping back to reveal team potential. Sasha emphasizes defining a company's purpose beyond profit, using the COVID crisis as a catalyst for collective sacrifice. He offers practical strategies for continual reinvention and connecting purpose to performance, proving that a service-driven approach enhances organizational success.
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Founder Stepping Back Revealed Freedom
- Sasha describes his near-20-year founder journey and the emotional difficulty of stepping away from the CEO role.
- He explains that consciously stepping back freed space to empower others and clarify the company's purpose.
Leader Identity Caps Company Growth
- When the CEO's identity equals the company, decision-making and growth cap at the leader's capacity.
- Letting go of control enables others to share the drive and scale beyond one person.
Test Delegation By Taking Time Off
- Take deliberate time away from daily operations to test whether the company can function without you.
- Use that space to think, and observe that people step up when you are absent.
