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Everyday AI Podcast – An AI and ChatGPT Podcast
EP 362: How Startups and Small Businesses Can Grow (and do good!) with AI
Sep 19, 2024
Lisa Cohen Gevelber, the Vice President of Grow with Google, shares how AI can transform small businesses and startups. She emphasizes the importance of generative AI in leveling the playing field against larger firms. Lisa discusses AI clinics and resources to help businesses thrive, including the Google AI Essentials course. Practical strategies are offered for using AI tools efficiently. Notably, the conversation explores how startups are tackling societal challenges, showcasing success stories in agriculture and education.
28:57
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Quick takeaways
- Generative AI empowers small businesses by providing access to tools previously reserved for larger enterprises, enhancing marketing strategies and productivity.
- Upskilling in AI competencies through programs like Google Career Certificates is crucial for workforce readiness in an increasingly AI-driven job market.
Deep dives
Generative AI Levels the Playing Field for Small Businesses
Generative AI has transformed the landscape for small businesses, providing them with access to powerful tools that were previously reserved for larger enterprises. This shift has empowered startups and small businesses to leverage advanced technology such as AI to enhance their operations and growth potential. For instance, Google’s tools, including Workspace and ads, offer small enterprises the same capabilities enjoyed by major companies, enabling them to create effective marketing strategies and improve productivity. As a result, these businesses can now compete more effectively against larger players, integrating AI into their processes to streamline tasks and drive innovation.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode