Machine Shop Mastery 99. Love God, Love People, and Make Chips: The Visionary Leadership of Bill Cox
Some manufacturing businesses grow because of timing, technology, or market opportunity. Others endure because of values. In this episode of Machine Shop Mastery, I sit down with Bill Cox of Cox Manufacturing, a nearly 70-year-old family business whose legacy was forged through resilience, faith, and an unwavering commitment to people.
Bill shares the remarkable origin story of Cox Manufacturing, which began with a single Swiss machine purchased at auction in the 1950s and grew into a high-volume precision operation shipping millions of parts each week. Along the way, the company played a quiet but critical role in some of the most important moments in American history, including supplying components for the Apollo space program.
The conversation takes a deeply personal turn as Bill recounts losing his father at just 12 years old and being thrust into the business at an age when most kids are just learning multiplication. With guidance from his mother, Bill learned to read financial statements, understand inventory, and appreciate the connection between productivity, profitability, and people.
We also explore the darker chapters of the journey: customer concentration, outsourcing, bankruptcies, negative net worth, and hitting personal and professional rock bottom. Bill speaks candidly about how faith reshaped his leadership, ultimately becoming the foundation for the company's purpose: love God, love people, and advance American manufacturing.
This episode is a masterclass in long-term leadership, operational discipline, and values-driven growth. Whether you're a first-generation owner or stewarding a multi-generation legacy, Bill's story is a powerful reminder that the most enduring businesses are built on more than machines.
You will want to hear this episode if you are interested in...- (0:49) Bill Cox and the humble beginnings of Cox Manufacturing Co.
- (3:03) A snapshot of Cox Manufacturing Co. as it stands today
- (4:27) Cox Manufacturing's origin story and growth
- (11:06) Unlock real sales opportunities in your market with Factur
- (13:06) What fueled early growth and whether it was truly linear
- (15:04) Bill recounts losing his father and his decision to carry the business forward
- (17:34) Learning inventory, P&Ls, and why monthly WIP matters
- (18:58) Growing up in the shop and starting hands-on work at age 14
- (23:07) Choosing engineering education while planning to return to the business
- (25:11) Early investments in multi-spindle machines and scaling for volume
- (27:48) Losing major customers to outsourcing and surviving the oil downturn
- (29:18) Hitting financial rock bottom and selling a personal home to save the business
- (30:00) Faith, humility, and a leadership reset during the hardest years
- (31:02) A pivotal CNC investment that unlocked new capabilities
- (32:04) Why you need to come to the 2026 IMTS Exhibitor Workshop
- (34:09) Finding success with sales representatives and internet marketing
- (41:12) The evolving challenge of hiring and developing skilled machinists
- (42:13) Launching a registered apprenticeship program and internal training systems
- (43:11) Using personality profiling to place people in the right roles
- (45:25) Tracking value-added labor and understanding true profitability
- (50:55 Transparency, open-book management, and department-level accountability
- (52:46) Bill shares the company's purpose: love God, love people, and advance manufacturing
- (54:40) Advice for shop owners: don't be an island, seek peers and community
- (56:48) Where to learn more about Cox Manufacturing and explore shop tours
- (57:22) Why you need to listen to the Lights Out podcast
- Get a free custom report from Factur: Unlock Real Sales Opportunities in Your Market
- Register for the 2026 IMTS Exhibitor Workshop
- The Culture Index
- The Predictive Index
- Connect on LinkedIn
- Cox Manufacturing
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