Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Nick Bare: The Mindset That Built a Multi-Million-Dollar Business | Entrepreneurship | E357

13 snips
Jun 30, 2025
Nick Bare, an entrepreneur, hybrid athlete, and US Army veteran, shares his inspiring journey of building Bare Performance Nutrition into a $60 million brand. He discusses how the military shaped his business mindset and the importance of brand awareness in driving sales. Nick emphasizes his 'Go One More' philosophy for discipline and achieving work-life balance. He also offers practical nutrition tips for entrepreneurs while underscoring the significance of intentional consistency over occasional greatness.
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ANECDOTE

Humble Startup Beginnings

  • Nick Bare started Bare Performance Nutrition from his college apartment using a $20,000 loan from a military bank.
  • Initially, he made only $20,000 in revenue per year for the first three years while packing orders himself.
ADVICE

Focus Brand for Growth

  • Focus your brand on a clear target audience instead of trying to appeal to everyone.
  • Hyper-focusing on performance endurance for committed athletes led to breakthrough growth for BPN.
ANECDOTE

Viral Video Boosted Brand

  • A "Day in the Life of an Infantry Platoon Leader" video shot by Nick went viral and dramatically grew his YouTube subscribers.
  • The video increased his subscribers from 30,000 to 80,000 and boosted brand awareness.
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