Marketing Against The Grain The Future Of A.I. Businesses With Steph Smith
6 snips
Nov 22, 2022 
Steph Smith, a data-driven writer and podcast host at a16z, discusses the transformative role of AI in marketing and business. She highlights the importance of clear distribution plans and unique value propositions for AI startups in a competitive landscape. The conversation dives into how AI can enhance workplace personalization and improve brand consistency. Additionally, they explore AI's evolution as a collaborative co-pilot, balancing automation with human creativity, and address ethical considerations that come with its mainstream integration.
AI Snips
Chapters
Books
Transcript
Episode notes
Standalone AI Companies
- Kipp Bodnar is bullish on AI's societal impact but skeptical of standalone AI companies.
- He believes they'll struggle against established platforms with existing distribution.
Distribution is King
- Steph Smith predicts big platforms will copy AI tools' features, citing Microsoft Teams vs. Slack.
- Distribution is key, and established platforms can offer freemium models due to diverse revenue streams.
Influencer Partnerships
- Kieran Flanagan suggests partnering with influencers for AI tool distribution, similar to D2C brands.
- Influencer marketing can build community and accelerate growth, overcoming distribution challenges.
