Bloomberg Technology
Apple and Google Vs. EU, and Apple's Big Bet on AI
Sep 10, 2024
Apple and Google find themselves in a legal tussle with the European Union, facing multi-billion dollar penalties. Meanwhile, Apple makes a bold AI push with its latest product line featuring the iPhone 16 and enhancements in health tech through the Apple Watch. Oracle's shares surge on strong AI demand, illustrating the growing market impact of artificial intelligence. The evolving landscape showcases not just legal battles, but also fierce competition in innovation as tech giants race to redefine their roles in a rapidly changing industry.
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Quick takeaways
- Apple and Google face significant financial penalties from the EU, highlighting the ongoing regulatory scrutiny of tech giants' practices.
- Apple's strategic bet on AI in its new product line aims to enhance user experience and drive upgrades among older device users.
Deep dives
AI's Impact on Streaming Performance
The integration of AI technology has led to significant performance enhancements in various industries. For instance, Netflix achieved a remarkable three and a half times improvement in streaming performance through the incorporation of Intel’s AI accelerators, which outperform competitors by 30%. This showcases how effective AI solutions can lead to more efficient operations and better user experiences in the streaming sector. Leveraging AI on established architectures can prove beneficial for businesses seeking to maximize their existing infrastructure.
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