AI and Apple's Strategic Innovations

This chapter focuses on Apple's recent advancements in artificial intelligence and the implications of EU tax rulings, especially concerning its operations in Ireland. It discusses the launch of the iPhone 16 with AI features, highlights new software updates, and evaluates how Apple's innovations in health technology through devices like Apple Watch and AirPods are enhancing user experience. Additionally, the chapter contrasts Apple's approach to market competition with developments from rivals, particularly in terms of hardware innovation.