

The Transformative Power of AI: 3PL Operating Systems
Jun 11, 2025
Lindsey Billing, EVP of Technology at National Logistics Services, and Paul Boothe, Executive Board Advisor at Osa Commerce, share insights on AI’s revolutionary impact in supply chains. They discuss the integration of robotics and automation to boost efficiency and reduce costs. Lindsey reveals the importance of clean data for effective AI strategies, while Paul emphasizes balancing technology with the human touch in customer service. Together, they explore how AI can help navigate consumer unpredictability and enhance decision-making in logistics.
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Lindsey's Family Golf Tradition
- Lindsey shares a cherished family golf tradition centered around a Christmas Day competition.
- She won the last round she played with family before moving out, with her name on the trophy.
Supply Chain's Data Richness
- Supply chain is technology-dependent, integrated, and data rich.
- AI has unique opportunities here given strong data foundations and increasing innovation.
AI's Untapped Supply Chain Potential
- AI use in supply chain is still basic but offers major benefits like cost reduction and better service.
- 3PLs lead adoption and will continue expanding AI integration.