Dr. Jim Afremow is a high-performance consultant and the author of The Creative’s Mind: How Exceptional Artists Think, Make and Perform, along with several bestselling books on sport psychology and leadership. He has trained athletes, teams, coaches, and professionals across achievement domains to perform under pressure and sustain success.
In this special 700th episode, Jim shares how the same mental frameworks used by elite athletes apply to creative professionals. He explains how grit, identity, and deliberate mental training fuel both artistry and performance.
In this episode, you will learn:
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The 5 C’s of Mental Toughness for Creatives—courage, confidence, commitment, composure, and concentration
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The Two Voices that guide performance: Protection vs. Greatness
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Why confidence is a decision and how to strengthen it daily
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Mental tools like the 2-Minute Drill to beat procrastination and the Blow Out the Junk technique to calm nerves
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Why identity before goals creates consistency and resilience under pressure
Jim shows that creativity isn’t about waiting for inspiration. It’s about training your mind like an athlete to step up when it matters most.
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