New Creative Era

How to create context and release your work (New Creative Era 001)

31 snips
Feb 14, 2025
Explore the challenges creators face in the modern landscape, from financial struggles to artistic dilemmas. Discover the art of pricing and community-building in the creative journey. Learn best practices for timing and strategies to boost visibility on social platforms. Uncover essential steps for launching work, emphasizing the importance of context. Dive into the complexities of measuring success and maintaining genuine connections with audiences, highlighting the balance between expectations and achievements.
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ADVICE

Release Strategy Advice

  • Plan release strategies and best practices for creative work.
  • Consider audience, pricing, and how to create context.
INSIGHT

Audience-Driven Approach

  • Different edition strategies imply radically different target audiences.
  • Pricing and editioning should align with the intended audience.
ANECDOTE

Gallery Practices

  • Galleries often prioritize protecting collector asset values over artist profits.
  • This leads to artists absorbing losses while collectors' portfolios remain stable.
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