Get Featured in the Media: How to Leverage LinkedIn for PR Opportunities For Your Expert Authority Brand

Aug 21, 2025

Discover how to turn LinkedIn into a powerful launchpad for your personal brand. Learn to optimize your profile to attract media attention and partnership opportunities. The discussion includes strategies for building relationships with media professionals and the importance of engaging content. Find out how to showcase your expertise and credibility through articles and a well-curated profile. Get tips on making meaningful connections that boost your visibility and establish you as a go-to authority.

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INSIGHT

Third-Party Credibility Multiplies Trust

Third-party credibility from media or speaking amplifies trust far beyond self-promotion.
Michelle B. Griffin says reputable features create social proof that attracts more opportunities.

ADVICE

Optimize Your Profile For Discoverability

Optimize your LinkedIn profile and bio to signal your expertise for media and event planners.
Michelle B. Griffin recommends clear, specific positioning so journalists and hosts can find you.

ADVICE

Showcase Proof With Banners And Featured

Use your banner and featured section to showcase speaking photos, logos, and media hits as social proof.
Michelle J. Raymond suggests changing visuals to match evolving goals and to spotlight credibility.

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