Guide to Creating Google Ads Seasonality Adjustments

Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales.

Listen to this episode as our Director of Operations, Leandra Green, and our Google Ads Specialist, Cindy Marin, share how you can create seasonality adjustments, including the following:

- What seasonality adjustments are

- When to use seasonality adjustments

- Common misconception of advertisers about seasonality adjustments

- Important factors to consider when running seasonality adjustments

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0:00 Intro

0:35 How to Create Google Ads Seasonality Adjustments

2:50 Black Friday online sales set a new record

4:12 What are seasonality adjustments?

6:29 Work with the best Google Ads agency on the planet

10:15 Setting the conversion rate adjustment

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