What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson's business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin).
We also talk about the future for business books, and how authors extend their idea beyond the book to maximise engagement.
If you're planning to pitch a business book proposal, this is pure gold.
The Extraordinary Business Book Club