Grow A Small Business Podcast From Bankruptcy to Triumph: Eric Jorgenson's Journey Reviving Scribe Media, Growing Revenue from $6M to $9M with 25 Staff, Leading Non-Traditional Publishing for Entrepreneurs While Writing Bestsellers and Driving Impact. (Episode 656 - Eric Jorgenson)
In this episode of Grow a Small Business, host Troy Trewin interviews Eric Jorgenson from Scribe Media, who shares his remarkable journey from author to CEO after the company faced bankruptcy. Eric successfully rallied investors to acquire Scribe Media and is now leading its impressive turnaround, projecting growth from $6 million to $9 million. Beyond his leadership at Scribe Media, Eric is also a successful author with over 1.5 million books sold. This conversation delves into his strategies for business revival and leadership insights at Scribe Media. Other Resources:
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The Almanack of Naval Ravikant: A Guide to Wealth and Happiness.
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The Anthology of Balaji: A Guide to Technology, Truth, and Building the Future
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
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What do you think is the hardest thing in growing a small business? Eric Jorgenson said the hardest thing in growing a small business is dealing with entropy, alignment, and constant surprises. He emphasized that it's not for the faint of heart and requires continuous effort to manage these dynamic challenges.
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What's your favorite business book that has helped you the most? Eric Jorgenson's favorite business book that has helped him the most is Poor Charlie's Almanack. He also mentioned Zero to One by Peter Thiel as an exceptional book for understanding the foundational principles of business.
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Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Eric Jorgenson highly recommends Founders Podcast by David Senra. He described it as the most important and impactful podcast, where David dives deep into biographies of the greatest founders in history, extracting powerful lessons and patterns for business growth.
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What tool or resource would you recommend to grow a small business? Eric Jorgenson recommends using ChatGPT as a powerful tool to grow a small business. He emphasized that everyone just became 2–10x more productive with it—if they learn to use it well—highlighting its potential to dramatically boost efficiency and innovation.
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What advice would you give yourself on day one of starting out in business? Eric Jorgenson's advice to himself on day one of starting out in business would be: "Spend a lot more energy figuring out what to focus on and then focus — build the discipline to reorient quickly and follow through on the most important things." He emphasized the importance of filtering noise, closing loops, and trusting your instincts through repetition and outcomes.
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Quotable quotes from our special Grow A Small Business podcast guest:
Writing a great book can change your life—and your business – Eric Jorgenson A small business flourishes when everyone rows in the same direction – Eric Jorgenson You're always one great hire away from transforming your company – Eric Jorgenson