Tourpreneur Tour Business Podcast Sell More Tours with Social Video and Creator Partnerships
Jul 10, 2025
Madison Rifkin, Founder of Mount, discusses how her platform connects short-term rental hosts with local tour businesses. She dives into the power of social video, emphasizing the importance of her "Creator Army" in creating engaging content that converts viewers into bookings on platforms like Instagram and TikTok. Madi shares insights on authentic storytelling and how tailored marketing strategies can meet diverse guest needs. Her journey, starting Mount at just 12, demonstrates her innovative approach to evolving the tourism sector.
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Episode notes
Video Plus Retargeting Boosts Bookings
- Short-term rental guests need more than static links; dynamic video content converts better.
- Mount drives bookings by combining video with retargeting on social media platforms.
Short-Term Rental Industry Evolution
- Short-term rentals have professionalized and grown more complex over the years.
- Hosts use multiple tech tools including property management systems and dynamic pricing software.
Authenticity and Storytelling Matter
- Social content must be authentic and story-driven to engage audiences.
- Emotional connection matters more than aesthetics alone for viewers to watch.