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Sell More Tours with Social Video and Creator Partnerships

Tourpreneur Tour Business Podcast

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Elevating Tour Marketing through Storytelling

This chapter explores an innovative social media promotion approach for tour operators, focusing on the Mount Content Army initiative that connects them with skilled content creators and influencers. It emphasizes the importance of effective storytelling in creating engaging video content, using a successful case study of a Boston food tour company to illustrate its impact. The chapter also discusses the challenges businesses face in finding the right marketing partners and the significance of integrating vetted freelance creators into the tourism sector.

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