Secrets To Scaling Your Ecommerce Brand Ep 378: Getting Tom Brady & Other Celebrity Endorsement Deals With Julius Langkilde, Christopher Cloos
Getting deals with big celebrities is challenging and working with high-profile investors can add a layer of difficulty to your business, but if you can overcome these obstacles, there’s a massive upside.
In this episode, Jordan interviews Julius Langkilde of Christopher Cloos. He shares his company’s journey from how it started to where it is today. He also talks about getting celebrity endorsement deals for their brand from the likes of Tom Brady, Robin Thicke & more.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It's about making the right marketing story.
- You’ve got to make sure that the talent is not necessarily economically invested in the business but emotionally attached to the project.
- A pull from the celebrities' followers is what you want to get from your deals with them.
- You want to be category exclusive with the talents.
- If you can get the talent to at least discuss equity with you, that is also a good path to go together.
- You have the responsibility to be a leader that your employees will appreciate.
Recommended App: Shopify
https://www.shopify.com
Recommended Podcast: The Peter Schiff Show
https://podcasts.apple.com/us/podcast/the-peter-schiff-show-podcast/id404963432
Today’s Guest:
Julius Langkilde is a co-founder and the president of Christopher Cloos.
Christopher Cloos is a Danish eyewear brand with a mission to dress a million faces across the planet with their eyewear. It is also their mission to make these eyewear frames from biodegradable materials.
Connect and learn more about Julius and Christopher Cloos here:
Website: https://christopher-cloos.com
LinkedIn: https://www.linkedin.com/in/julius-august-langkilde-hoeedt-8322b764
Instagram: https://www.instagram.com/christophercloos
Email Address: julius@christophercloos.dk
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