Tomorrow's Bites with Andrés and Sjacco Can We Fix the Food System Without Cutting Meat? - with TedX Speaker and CEO of Tilt Collective, Sarah Lake #73.
Feb 12, 2025
In this engaging discussion, Sarah Lake, a social impact leader and CEO of Tilt Collective, shares her insights on transforming food systems towards sustainability. She tackles the controversies surrounding meat consumption and explores how effective communication can reshape consumer habits. Sarah emphasizes the crossover between health and environmental issues, advocating for collaborative approaches in nonprofit work. The conversation highlights the importance of plant-based alternatives and suggests innovative strategies for driving meaningful change in food choices.
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Frame Climate As Health
- People rarely connect personal health to climate messaging, so climate framing often fails to change behavior.
- Sarah Lake advises reframing sustainability as health and family wellbeing to motivate dietary change.
Founding Madre Brava To Name Meat Reduction
- Sarah Lake described founding Madre Brava after realizing the climate community avoided naming meat reduction as a solution.
- She launched the group to explicitly promote producing fewer animals as essential for hitting climate targets.
Change Contexts, Not Just Messages
- Change consumer choices by altering contexts: make plant-based options more available and cheaper than meat.
- Target companies and governments to shift defaults so people naturally buy more plants and less meat.