Why They Drank the Kool-Aid: Psychology of Cults

Most of us think we’d never fall for a cult. We imagine the followers of Jim Jones as naïve, brainwashed, or broken people who “drank the Kool-Aid.” But what if that’s not the truth at all?
In this eye-opening episode, host Gabe Howard speaks with the award-winning author of “Death in the Jungle: Murder, Betrayal, and the Lost Dream of Jonestown,” Candace Fleming, about the real story behind Jonestown, aka the Peoples Temple, and the mass suicide that shocked the world. Fleming reveals how ordinary, intelligent, and socially conscious people were slowly drawn into Jim Jones’s orbit — not because they wanted to die, but because they wanted to belong, to matter, and to change the world.

Listener takeaways:

• Discover nine warning signs of a destructive or cult-like group.
• Learn why intelligent, well-intentioned people joined Jim Jones’ cult.
• Explore how to recognize and protect yourself from coercive influences.

Listen in as they explore how groupthink, manipulation, and gradual isolation can transform a movement with noble intentions into something deeply destructive. 

Together, they dismantle the myths surrounding cults and reveal the psychological, emotional, and social dynamics that allow them to take hold. Ultimately, their conversation challenges us to confront an unsettling question: Could it happen to any of us?

“They had started people with Peoples Temple, some of them back in the ‘50s when it was still in Indianapolis and truly was an integrated church, unheard of in the '50s. They followed Jones to California and then on to Guyana. And all of that was because of their own community. So people came for many reasons, but none of them because they were, as we would like to say, cultists, brainwashed, crazy.” ~Candace Fleming

Our host, Candace Fleming, is the prolific and versatile award-winning author of many books for children and young adults. School Library Journal praised her most recent title, Murder Among Friends, which received four starred reviews, as a "chilling page-turner." Her previous book The Rise and Fall of Charles Lindbergh received six starred reviews, was a Kirkus, PW, Booklist, and SLJ Best Book of the Year, and was hailed by the Wall Street Journal as a “fascinating chronicle.” Candace’s The Family Romanov also received six starred reviews, won the Boston Globe-Horn Book Award for Nonfiction and the Los Angeles Times Book Prize, and was recognized as a Sibert Nonfiction Honor Book. Her many acclaimed picture books include Giant Squid, a Sibert Honor Book. Visit her on the web at candacefleming.com.

Our host, Gabe Howard, is an award-winning writer and speaker who lives with bipolar disorder. He is the author of the popular book, "Mental Illness is an Asshole and other Observations," available from Amazon; signed copies are also available directly from the author. Gabe is also the host of the "Inside Bipolar" podcast with Dr. Nicole Washington.

Gabe makes his home in the suburbs of Columbus, Ohio. He lives with his supportive wife, Kendall, and a Miniature Schnauzer dog that he never wanted, but now can’t imagine life without. To book Gabe for your next event or learn more about him, please visit gabehoward.com.

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