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The Marketing Millennials

Why Social Media is More Important Than Ever | Bathroom Break #54 🚽

May 5, 2025
Discover the mysteries of social media algorithms that dictate user engagement and content visibility. Learn how to craft high-quality marketing materials to thrive in this evolving digital landscape. Dive into the importance of intent-driven strategies over mere follower counts. Uncover the benefits of a 'boost budget' to amplify your best-performing posts. Plus, hear amusing anecdotes that blend everyday life with trends from TikTok, showcasing how virality can seep into our family moments.
13:01

Podcast summary created with Snipd AI

Quick takeaways

  • Social media algorithms are evolving to prioritize content quality and user engagement, making high-quality creative efforts essential for marketers.
  • Investing in a boost budget for successful posts and exploring alternative advertising platforms can significantly enhance visibility and audience reach.

Deep dives

The Importance of Creative Content in Social Media Marketing

Social media marketing is evolving, and current algorithms prioritize content quality over follower counts. With platforms like TikTok and Instagram using intent-based algorithms, businesses can reach a wider audience without needing a large following. Investing in high-quality creative content is essential, as it significantly increases the chances of visibility and engagement. By boosting posts that resonate well, marketers can optimize their strategies for greater reach and effectiveness.

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