107 | Craig Attkinson, owner and founder of Green Side Up, a landscaping company in Richmond, Va., explains how he started his business in his mid-20s, what it took to grow and optimize the business, and how he's optimized other aspects of his life as well.

Craig started out his career on a golf course, with a degree from Virginia Tech in turf grass and horticulture.
Green Side Up started in one weekend when Craig bought a truck, a trailer and a mower all at once.
Craig mowed lawns since he was 10 years old and saved it all until he bought his supplies.
Jumping straight into landscaping required Craig to do everything himself, and learn on the go.
When Craig brought on his first partner, he gave him 50% of the company, and guaranteed a salary, knowing that they would have to build up that amount of business.
How did Craig get contracts in the mid 2000s?
Craig has a marketing company now that helps now, but early marketing for Green Side Up involved phone books, purchasing ads and a lot of networking.
Having a partner to build ideas, and watching to see how other similar businesses function is helpful to build efficiency.
Finding a good system for managing the work processes and clarifying expectations for employees hugely increased the business' efficiency.
How can Craig build the company to a point that he can step away?
As the business gets bigger, purchasing things in bulk, or at higher volumes, helps Craig get better prices.
How did Craig find the FI community?
Craig's goal in life is to not have to ever worry about money.
Craig's saving rate is about 70-80% because he benefits from company vehicles, cell phone plan, etc., which makes his personal expenses much lower.
Craig's family farm houses the equipment for the business.
How and why did Craig design his own tiny home, next to his sister's house?
Craig loves life optimization; what aspects of his tiny home are most optimized?
- Took advantage of a 4' x 6' nook for his office.
- Used leftover granite from someone else's kitchen remodel for his own small kitchen.
- Built a bed with drawers underneath for his closet.
Craig is technically FI, but is still loving his work, so he's not retiring anytime soon.
His next adventures are climbing in Patagonia and biking in Norway.

For more information, visit the show notes at https://choosefi.com/107

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